Great leaders care about their people. Great leaders care about customers. Great leaders care about their own competence, development and success. How do we know this? It shows in their behaviors. It shows in their decision making. It shows their communications. The leaders that CARE succeed. These leaders not only have achieved greatness, what is even more enlightening is the potential they have unleashed in others.
So, what does it mean to CARE? According to Merriam-Webster’s Learner’s Dictionary it is “to be interested in or concerned about something”. That’s a great start, but it’s so much greater than that.
Here’s what I believe it means.
CREATE. Great leaders create. They create disruptions. Create opportunities. Create excitement. They create the environment and set the tone of how things should be.
AUTHENTIC. Great leaders are authentic. They are humble. They are real. They admit mistakes. They laugh. They cry. They aren’t ashamed of their faults and they consistently portray their strengths.
RELATE. Great leaders can relate to a variety of diverse people. They have loyal followership. They ask about your family. Clients trust them. They collaborate and have healthy conflict that yield better decisions.
ENABLE. Great leaders enable others to succeed. They remove the barriers for others and say “how can I help.” They teach others. They facilitate people, ideas, products or services coming together.
Great leaders create an organizational culture of caring. They put people first. The leaders that CREATE, are AUTHENTIC, RELATE and ENABLE the talent in their teams have greater employee retention, customer loyalty and growth than other leaders who just don’t get it.
Do you lead with CARE?